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Age  of  Prosperity  The New Middle Class • Consumption becomes a symbol of prosperity • Americans buy appliances, cosmetics, commercially processed foods, mass produced autos, and new fashions. • Consumption became dominant cultural ideal with the new Installment Buying Plan. “Buy Now - Pay Later.” People buying the goods advertising tells them they "need" for popularity, self improvement, and social prestige.



Electric Appliances  Washing machines Refrigerators Vacuum cleaners

  Go to the Discussion section to discuss the new consumer culture.

Automobiles <span style="font-weight: normal; font-size: 28pt; color: red; font-family: 'Rockwell Extra Bold'; language: en-US; mso-ascii-font-family: 'Rockwell Extra Bold'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-font-kerning: 12.0pt;"><span style="font-size: 80pt; color: #000080; font-family: Verdana, Geneva, sans-serif;"> <span style="font-size: 150%; font-family: Impact, Charcoal, sans-serif;">Read the following two articles to help you add comments to the discussions on the impact of the automobile.

<span style="font-size: 80pt; color: yellow; font-family: 'Times New Roman'; language: en-US; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-color-index: 3; text-shadow: auto;"> <span style="font-size: 80pt; color: yellow; font-family: 'Times New Roman'; language: en-US; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-color-index: 3; text-shadow: auto;"> ADVERTISING

<span style="font-size: 80pt; color: yellow; font-family: 'Times New Roman'; language: en-US; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-color-index: 3; text-shadow: auto;">

<span style="font-size: 80pt; color: yellow; font-family: 'Times New Roman'; language: en-US; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-color-index: 3; text-shadow: auto;"> <span style="font-size: 80pt; color: yellow; font-family: 'Times New Roman'; language: en-US; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-color-index: 3; text-shadow: auto;"> <span style="font-size: 80pt; color: yellow; font-family: 'Times New Roman'; language: en-US; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: +mj-ea; mso-bidi-font-family: +mj-cs; mso-color-index: 3; text-shadow: auto;">